Minova

Attracting A New Type Of Candidate

When our consultant began work with Minova, they were struggling to attract new candidates. Having split off from their parent company Orica, Minova recognised the need to develop their employer brand.

Minova wanted to target those applying to the likes of Google and Apple – to change their perception of mining as being strictly underground and highly traditional. Instead, Minova wanted to show themselves as a modern business with great progression opportunities and scope for development.

They also wanted to promote the other industries they worked within, alongside mining, in order to attract a more diverse workforce.

CSG Talent Value Added Services: Employer Branding

This employer brand positioning stretched worldwide, as CSG helped Minova to adopt this new employer brand across all their global offices and to ensure that every candidate would have the same experience.

The CSG team continue to work closely with Minova, placing major roles in Australia, South Africa, Europe and South America. We have made multiple successful placements  – Marketing Manager, Strategic Procurement Manager, Regional Director of CIS and Global Head of IT to name a few – and continue to focus on several other senior positions.

This employer brand positioning stretched worldwide, as CSG helped Minova to adopt this new employer brand across all their global offices and to ensure that every candidate would have the same experience.