Drop off your CV
We'd love to hear from you. Send us your CV and one of our specialist consultants will be in touch.
In 2026, animal nutrition is playing an increasingly critical role in how the world produces food, manages sustainability, and supports animal health. As global protein demand rises and pressure on supply chains intensifies, nutrition has become a strategic priority across animal, pet, and aquaculture markets.
Rather than focusing solely on cost and volume, businesses are now expected to deliver nutrition that improves efficiency, supports long-term health, and aligns with environmental and regulatory expectations.
The global animal feed market is valued at approximately $655 billion, while the pet food market is expected to exceed $83.51 billion in 2026, driven by premiumisation and growing demand for health-led products. Together, these trends are driving the next phase of growth in animal nutrition.
In this article, we explore the key trends and innovations shaping animal nutrition in 2026 and what they mean for businesses and professionals in the sector.
Contact CSG Talent to secure executive and leadership talent.
Pet humanisation is one of the key trends in animal nutrition, with 70% of Millennials and Gen Z considering their pets full family members. As these groups increasingly prioritise health and quality of life, preventative nutrition and functional benefits now mirror the expectations of human wellness markets. Average annual spend per pet is projected to reach $1,445 in 2026, which shows a willingness to invest in premium, science-backed nutrition.
This has raised the bar for manufacturers, as products are expected to deliver measurable health outcomes, transparent sourcing, and increasingly personalised formulations, all of which demand deeper nutritional expertise and more advanced R&D capabilities.

In emerging markets across Asia-Pacific and Latin America, rising disposable incomes are driving higher consumption of animal protein and accelerating demand for premium pet and livestock nutrition. In countries such as China, India, Brazil, and Mexico, growing middle classes and rapid urbanisation are shifting diets towards higher-quality meat, dairy, and aquaculture products, while pet ownership continues to rise in major cities.
This shift is increasing demand for high-nutrition feeds, functional additives, and branded pet food that meets international quality and safety standards. For feed and nutrition producers, this creates pressure to create formulations that navigate a variety of regulatory environments. As these regions also become major production and export hubs, competition is intensifying for professionals with the technical, regulatory, and commercial expertise to operate effectively across both local and global markets.
Global demand for animal protein continues to rise, driven by population growth and changing diets. As the consumption of meat, dairy, and farmed fish increases, the efficiency of animal nutrition has become a critical commercial and sustainability issue.
A key aspect of this challenge is protein conversion, a process where animals transform lower-quality protein sources such as grass, soy, or by-products into high-quality protein for human consumption. Animals consume more protein than they produce, which places pressure on feed costs, raw material availability, and environmental impact. As a result, producers are increasingly focused on improving feed conversion ratios and extracting more nutritional value through advanced formulations and functional additives.
With more than 36% of global wild fish stocks now overfished, aquaculture has become essential to meeting growing global protein demand. In response, countries such as India and Vietnam are actively accelerating fish farming through government subsidies, strengthening aquaculture’s position as the fastest-growing food production sector worldwide.
This rapid expansion has made aquafeed innovation a key focus. Relying on fishmeal and fish oil is increasingly unsustainable, so there is high demand for alternative ingredients and feeds designed to improve digestibility while reducing water pollution.
With sustainable and alternative proteins reshaping the market, insect protein is increasingly being used in livestock and aquaculture, offering high digestibility with a smaller environmental footprint. Microbial and fungal proteins are also gaining traction, with companies developing AI-enhanced yeast strains that provide up to 28% more protein than conventional sources.
Additionally, innovative technologies such as “air protein”, which converts CO₂ into protein hydrolysate, are emerging as scalable feed options that support sustainability goals and comply with regulations.
Precision nutrition is becoming more mainstream, with AI-driven sensors enabling feed formulations to adjust in real time based on animal growth, behaviour, and environmental conditions. This approach improves feed conversion and reduces waste, which supports high-value sectors such as poultry and dairy, where even small efficiency improvements translate into significant economic and environmental impact.
Functional ingredients remain a key differentiator, particularly in pet nutrition. Probiotics, prebiotics, glucosamine, and omega-3s are now widely used to support gut health and immunity, with 76% of pet owners actively seeking products with preventative benefits.
These ingredients are also delivered in convenient formats such as snacks and treats, allowing owners to supplement their pets’ diets easily while providing health benefits. This reflects broader human wellness trends and creates new revenue opportunities for manufacturers.
Personalised nutrition is increasingly common in the pet sector, where digital platforms allow diets to be tailored to a pet’s breed, age, activity level, and health requirements. Companies such as Mars Petcare and Purina are leading the way, as they show how data-driven, customised diets can match human nutrition standards and drive consumer loyalty.
In 2026, AI, IoT, and sensor-driven platforms are increasingly being used to collect data on animal behaviour and feed efficiency. This information enables producers to make real-time adjustments to formulations, monitor supply chains more effectively, and improve overall operational efficiency. Digital tools are also helping companies personalise nutrition and predict disease risks, making technology a key component of modern feed strategy.
Consumer demand for transparency and clean-label products continues to rise. In both pet and livestock markets, there is a strong preference for ingredients that are minimally processed, ethically sourced, and free from artificial additives. Brands that provide traceability and highlight natural or organic ingredients are increasingly able to differentiate themselves, particularly in premium segments where consumers are willing to pay more for health and ethical reassurances.

Driven by global initiatives such as One Health, there is a strong push to reduce antibiotic use in animal feed. Functional additives, including organic acids, botanicals, and probiotics, are increasingly replacing traditional antibiotics, supporting gut microbiome health and improving immunity. This shift not only meets regulatory and ethical expectations but also contributes to more resilient production systems by reducing disease-related losses and improving overall animal welfare.
Navigating the rapidly evolving animal nutrition market requires deep expertise in feed formulation, regulatory frameworks, and market trends. At CSG Talent, our animal nutrition recruitment experts can access the senior-level talent required to develop innovative products, implement precision feeding systems, and manage sustainability initiatives.
By combining market insight with recruitment expertise, our executive search specialists ensure companies have the talent required to meet the demands of the competitive animal nutrition sector and support future growth and innovation.
Contact CSG Talent to secure talent capable of driving growth and innovation.