DDS Lab: Accelerating Private Equity Growth Through Specialist Dental Executive Search

Building Leadership Capability in a Niche Dental Market

CSG Talent has partnered with DDS Lab across senior sales leadership, marketing leadership, and specialist commercial roles. Additional roles have also been created when the quality of candidates presented is significant enough for the business to rethink its original hiring scope and build new positions around individuals with the right skillsets and experience for the business.

The relationship originally developed through a market connection within the dental sector, where a conversation with a senior sales leader at DDS Lab led to an introduction to the HR function. From there, CSG Talent demonstrated its dental expertise and quickly established credibility as a specialist partner rather than a generalist recruiter.

One of the key challenges in this market is the highly specific experience required. DDS Lab operates within a niche sector of dental manufacturing where successful candidates must understand both technical dental workflows and complex sales environments across DSOs. This significantly reduces the available talent pool, particularly for senior commercial roles such as DSO Sales Managers, where candidates must balance technical credibility with strong commercial skills.

As a private equity-backed business, DDS Lab has experienced rapid revenue growth, creating an environment where pace, accountability, and commercial performance are essential. CSG Talent therefore targets professionals who have already succeeded within high-growth, investor-backed organizations and can adapt quickly to make an immediate impact.

Mapping a Niche Dental Market to Unlock Specialist Talent

CSG Talent has built relationships across the commercial leadership team, working directly with the VP of HR, SVP of Sales, VP of Sales, VP of Marketing, CEO, and COO. This creates a collaborative recruitment process, with faster decision-making and stronger alignment between candidate shortlists and wider business strategy.

A major strength of the process is CSG Talent’s ability to shape roles as well as fill them. Working closely with DDS Lab’s leadership team, CSG Talent helps refine and develop newly created positions, ensuring each role is aligned with the company’s commercial objectives and long-term growth strategy. This is a key benefit of executive search in fast-growing organizations, as specialist recruiters can advise on the structure of leadership roles before the search begins.

One of the most specialized assignments involved a newly created Director of Lab Partnership Sales position. Rather than replacing an existing role, DDS Lab wanted to establish an entirely new revenue stream by partnering with other dental laboratories. This required an exceptionally niche individual with experience working within a dental laboratory and selling solutions to other labs. CSG Talent used its extensive dental market expertise to define the ideal candidate profile, identify a highly targeted talent pool, and secure an individual capable of driving this new commercial strategy.

CSG Talent plays an important role in representing the business to passive candidates by communicating its ambitious growth plans, private equity backing, and unique operating model. This strengthens engagement and ensures candidates fully understand the scale of the opportunities available.

CSG Talent also manages the candidate experience throughout each search. Working closely with the VP of HR, the team maintains regular communication, provides clear guidance around interview stages and timelines, and ensures candidates remain fully informed throughout the process. This transparency strengthens candidate engagement and reduces the risk of losing in-demand talent to competitors.